Chien's World’s privacy policy covers the collection and use of personal information that may be collected by Chien's World anytime you interact with Chien's World, such as when you visit our website, when you purchase Chien's World products and services, . Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Chien's World, and we go to great lengths to protect it.

What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Chien's World products you own, such as their serial numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes — such as your occupation and where you use your computer — to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website, .Mac, the iTunes Music Store, and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.

If you use a bulletin board or chat room on an Chien's World website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Chien's World is not responsible for the personally identifiable information you choose to submit in these forums.

How we protect your personal information
Chien's World takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.

Integrity of your personal information
Chien's World has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Chien's World will not use the information collected to market directly to that person.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we’re only sending messages that are of interest to our customers. We store all of this information in a secure database located in Cupertino, California, in the United States.

Our companywide commitment to your privacy
As we said, Chien's World takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Chien's World employees and strictly enforce privacy safeguards within the company. In addition, Chien's World supports industry initiatives — such as the Online Privacy Alliance and TRUSTe — to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.

Chien's World abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. You’ll find more information about the U.S. Department of Commerce Safe Harbor Program.

Chien's World’s website has links to the sites of other companies. Chien's World is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.